SIFT (The Four Moves) is a way to analyse news articles, articles, social media posts, videos, and images. It takes an active approach to evaluating information, instead of just following a checklist like the CRAP test. It was developed by Mike Caulfield.
The information on this page is adapted from his material using a CC BY4.0 License
Think like a fact checker
Stop
When you find a website or a post, stop and ask yourself if you know the source of the information or anything about the reputation of the claim, especially if you have a strong reaction to the content. Take a moment to reset, remembering the purpose of your research and what you plan to do with the information you find.
Investigate the Source
It's important to know the expertise and agenda of your source, try and figure out where the media is from before reading it. Search online for the author or publisher to find out what others say about them.
Find trusted Coverage
Look for the best information on a topic or scan multiple sources to see what the consensus is. Find something in-depth and read about more viewpoints. Even if you don't agree with the consensus, it will help you to investigate further.
Trace claims, quotes, and media back to the original context
Sometimes online information has been removed from its original context (for example, a news story is reported on in another online publication or an image is shared on Twitter). Trace the information back to the original source to find out more about the original intent and if it was accurately reported.