Welcome to the guide for Marketing.
Each section of this guide contains collections, search tools, suggested resources and assistance to help you with your research and studies in this field. This page will get you started with the research process.
To start the search process, it can be useful to begin with an encyclopaedia, dictionary or handbook to get an overview of your topic, or an explanation of terminology or concepts with which you're unfamiliar.
Oxford Reference Online
Oxford Reference Online is a huge repository of subject-specific dictionaries, encyclopaedias, and other reference-type material. Use the search widget below to find definitions and encyclopaedia-type entries on any topic: