Five Forces Analysis
This method focuses on the five forces: Buyers, Suppliers, Competitive rivalry, Potential new entrants, and Firms with substitute products.
For more information on how to locate this information within our library databases, see the Research strategy for Five forces analysis table.
PESTLE Analysis
A PESTLE analysis is a tool used to gain a macro picture of an industry environment. A SWOT analysis concentrates on a company's internal processes and PESTLE provides information on external factors.
PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors. It allows you to gain information on the factors that might impact a new business or industry. Some factors will be more important to different types of businesses, and a PESTLE analysis will help identity risk factors for the SWOT analysis.
There are a range of places you can search to find this information: