In this subject you are interested in international marketing; to complete your assessment tasks you will need information about both Australia and the country you are intending to market to. There is a range of authoritative country information available in our library databases.
In the table below you'll see some of the same databases as listed on the previous page. We can use these same databases, but with a different search strategy to find country information.
You can also find country information on government and organisation websites. We have suggested a range of useful websites below.
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Business Source Complete |
An EBSCOhost database which includes the full-text of more than 1600 full-text journals and of more than 1500 trade journals and general business magazines, plus other non-journal content. This database not only provides a range of academic research and media articles about your country but also a range of country reports and economic information. |
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A ProQuest database that includes thousands of scholarly and trade journals, plus other related content, with most in full-text, covering business, management, and finance. This database not only provides a range of academic research and media articles about your country but also a range of country reports and economic information. |
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Covering marketing and advertising, Warc is an online marketing information service, with a range of full-text resources including forecasts, case studies, best practice guides, industry trends, news, conference proceedings, and journal articles. WARC also provides research articles, marketing analysis and case studies on products that can be limited to different geographical regions around the world. |
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Human Rights Watch is a nonprofit, non governmental human rights organisation that publishes reports and briefings on human rights conditions in 90 countries around the world.
International Labour Organisation (ILO) is a tripartite U.N. agency that brings together governments, employers and workers of 187 member states to set labour standards, develop policies, provide research and devise programs.
Charles Sturt University acknowledges the traditional custodians of the lands on which its campuses are located, paying respect to Elders, both past and present, and extend that respect to all First Nations Peoples.
Charles Sturt University is an Australian University, TEQSA Provider Identification: PRV12018. CRICOS Provider: 00005F.