It is important to break down the requirements of your assessment task before you start searching for information so that you can plan your approach.
At this first stage, you need to work out:
The best place to find this information is your Subject Outline. You should carefully read all elements of the assessment information available. If you are confused or unsure about the assessment topic, ask your lecturer or tutor who will be happy to talk it through with you.
In Assessment 1 you have been asked to choose an Australian company that is operating in an international (foreign) country. Then:
Identify and explain one new product or service opportunity in the foreign country
In Assessment 2 you are asked to read the case titled Wal-Mart's entry into Africa in Chapter 8 of your textbook, and answer the following questions:
And in Assessment 3 you are expected to develop an international marketing plan for your company in A1 to launch a new product/service into a new market.
As part of this plan you will need to consider and report on:
Note - the information here is a summary of what is in your subject outline. It is here as a guide, not a replacement for your full assessment information.
In Assessment 1 you need to use at least one academic references for each environmental factor, meaning a minimum of five references for the whole assessment.
In Assessment 2 you are expected to use at least 5 academic references to support your answers.
And in Assessment 3 you are expected to use at least 10 academic references.
To successfully complete your assessment tasks you will need a range of information including:
This information will greatly assist you in completing your critical analysis of the external environment, respond to the case study questions and prepare your marketing plan.
Across all assessments you will also need theory and academic sources such as books, journal articles and reliable websites and reports that discuss key concepts from your tasks. These will provide the evidence and justification for your analysis and your marketing plan.
The following pages of this guide will help you locate the information you need using a range of library databases and resources, and free websites. There are also some recommended websites included in the Resources folder of your Interact2 subject site.
Note: Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.
Remember, no matter where you find your resources you still need to evaluate them to ensure they are reliable and suitable for use. Check the Evaluate page for tips.