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Digital and Social Media Marketing: Library Resources

Journal of Digital & Social Media Marketing

undefinedThe Journal of Digital & Social Media Marketing is a major peer-reviewed, professional journal for all those involved in the marketing of products or services using digital channels. 

The Journal of Digital & Social Media Marketing focuses on any of the established and emerging digital media, tools and practices requiring new approaches to marketing, branding and understanding customer behavior and attitudes.

 

Australasian Marketing Journal

The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. 

Journal of the Academy of Marketing Science

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The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Journal of Consumer Marketing

The Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide. JCM publishes research, cases, new concepts and/or practices, as well as commentary which reflects personal opinion.

Library Guides

Take a look at the following guides for links to more useful resources:

Charles Sturt University acknowledges the traditional custodians of the lands on which its campuses are located, paying respect to Elders, both past and present, and extend that respect to all First Nations Peoples.Acknowledgement of Country

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