WARC (World Advertising Research Centre) provides a comprehensive marketing information service for the global marketing, advertising, media, research and academic communities. It provides authoritative forecasts of advertising expenditure for all major economies, and also provides case studies, best practice guides, marketing intelligence, consumer insight, industry trends, and news from around the world.
Material is drawn from Warc’s own researchers and correspondents, but also from over 50 global sources, including Account Planning Group, the ARF, the Advertising Federation of Australia, Effie Worldwide, ESOMAR, Euromonitor, and The Futures Company.
Warc also publishes 5 magazines and journals - Admap, Market Leader, International Journal of Advertising, Journal of Advertising Research, and International Journal of Market Research: these and other journals and conference proceedings are available in full-text in Warc.
WARC User Guide is available to assist with navigating the database.
Adforum.com is a company which provides information on advertising agencies and creative advertising work worldwide. It aims to fill the research needs of corporate marketers and agency professionals.
The two main components of adforum are:
Adforum also includes: a section on advertising awards; directories of agency management consultants, trade associations, media, and festivals; and links to blogs
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