A PESTLE analysis is a tool used to gain a macro picture of an industry environment. A SWOT analysis concentrates on a company's internal processes and PESTLE provides information on external factors.
PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors. It allows you to gain information on the factors that might impact a new business or industry. Some factors will be more important to different types of businesses, and a PESTLE analysis will help identity risk factors for the SWOT analysis.
There are a range of places you can search to find this information
| PESTLE Factors | Where to look | |
|---|---|---|
| Databases | Websites | |
| Political |
Parliamentary websites |
|
| Economic | ||
| Social (cultural) | Factiva | ABS |
| Technological | ||
| Legal | AGIS Plus Text | |
| Environmental | ||
This table directs you to our different library databases where you can analyse the five forces.
Five Forces |
Where do I research? (Which database and within that database - which menus do I use?) |
|---|---|
| Buyers |
1.IBIS World Industry Report menus:
2.Business Source Complete OR ABI/INFORM Collection OR ANZ Newsstream OR Factiva - use keywords to search news articles and trade publications
3.Australian Bureau of Statistics (ABS) - economic and financial statistics |
| Suppliers |
1.IBIS World Industry Report menus:
2.Use company's public investor relations webpage to identify suppliers |
| Competitive rivalry |
1.D&B Hoovers Company Information:
2.IBIS World Industry Report menus:
3.Business Source Complete and/or ABI/INFORM Collection - locate company profiles (includes information on competitors) |
| Potential new entrants |
1.IBIS World Industry Report menus:
|
| Firms with Substitute Products |
1.Business Source Complete OR ABI/INFORM Collection OR ANZ Newsstream - use keywords to search news articles and trade publications
2.IBIS World Industry Report menus:
|
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