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MKT501 - Research Skills Guide: Home

Introduction

Welcome to the MKT501 Research Skills Guide.

This guide is designed to make your research process easier by covering the following topics:

  • Understanding your task and planning your search strategy
  • Finding academic quality information
  • Finding company, market and industry information
  • Evaluating information
  • Presentation tips
  • Writing and referencing

If you would like a refresher about other library skills, such as sources of information, using Primo and Google Scholar and more head over to the MGT501 Research Skills Guide.

Most important of all, use your librarians! If you need help with anything library or research related, get in touch with the library.

Remember that even after you graduate there are still ways of accessing quality information, see our Online Resources for Graduates guide for details.

Wishing you the best for the study ahead.

Regards,

Lauren Hookham

Help from a Librarian

Call: 1800 275 278

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Study Centre students please contact your Study Centre Library for any questions regarding loans, renewals or research support.

MKT501 - Textbook

Good news!

Your textbook is available online through the library!

However our access to your textbook is limited. Follow the best practice in the video below to ensure you have access to what you need without disadvantaging other students in your subject.